The average cost for a television commercial is about $200,000 for one 30-second commercial during prime time. The magazine ads are $1,200 to $5,000 per month or per issue depending on the ad size and demographics. Online ads are $0.60 pay-per-click or $1,200 – $1,800 a month for aggressive campaigns, although it does not include search engine optimization. Banner ads on websites can cost $200 to $1,200 per year and per banner. Websites cost $150 annually for domain and hosting, plus what you determine your budget to be for design and maintenance. A reasonable bottom line budget for an author without a large body of work for a basic site is about $500.

Each of these advertising approaches will make a great impact on the consumer while convincing them to buy our product. Television commercials, magazines ads, online ads, and celebrity endorsement, are most favorable and popular today by society and will also help promote the merchandise. The target audience is anyone who enjoys listening to music. The cost effectiveness of the product is reasonably priced and well worth every penny. Also, the redundancy capabilities can be modernize and altered for future representation.

Consequently, in order to sell the product Walk- Wear we will use a variety of different and alluring forms of media to capture the consumer. Television commercials, magazines ads, online ads, along with celebrity endorsements will help promote our product while making a new fashion trend.